- For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy.
- These professionals help their clients manage media appearances and image.
- The publicists work with top influencers across TikTok, YouTube, and Instagram.
In April, podcast star Alex Cooper gave Vogue an exclusive look inside her wedding weekend. The interview showed off intimate details from the event, taking her fans to the center of the celebration.
Cooper has been featured in dozens of publications like Vogue since her career took off. These media opportunities came thanks to the help of her publicist, Cait Bailey — who also works with other superstar creators, including Alix Earle, Remi Bader, and the D’Amelios, on shaping their image, making public appearances, and managing press inquiries.
Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who’s built most of the business on digital-first talent. In April, The New York Times profiled Bailey on her glamorous life working with the internet’s top stars.
“Because we understand that the landscape is ever evolving, we know the value of not only understanding traditional PR but also how to use social media and the digital landscape to best promote clients and their projects,” Perez-Krueger told Business Insider.
With the rise of influencers, a growing number of PR agencies like Align have formed to work with social-media stars in addition to Hollywood talent and often help their clients bridge the gap between the traditional and the new.
In our fifth annual power list, BI is spotlighting top publicists and PR pros who work with creators on platforms like Instagram, TikTok, and YouTube.
The publicists are listed below in alphabetical order by company name.
