For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy.These professionals help their clients manage media appearances and image.The publicists work with top influencers…
Influencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents.But social…
Most nights, you'll find Ariana Nathani in the middle of a crowded bar, surrounded by young people waiting to meet her. As the founder of the podcast-and-events company Drinks First,…
The category lost some of its luster as several promising upstarts failed to achieve venture-scale growth and as buzzier topics like artificial intelligence grabbed investors' attention.Yet, entrepreneurs Agnes Kozera and…
Elie Metri, the CEO of Riyadh-based QSS AI & Robots, told Business Insider that "Sara knows that she's a girl, she's 25 years old, she's 1.62 centimeters, she's wearing Saudi…
Sam Uwins describes himself as "the least creative man on the planet." As an accountant and business advisor for creators, his day-to-day life is made of numbers, spreadsheets, and "boring,"…
Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Halfway to the weekend! For the stargazers, we've got a…
For Katelin Holloway, the people who say creator startups are "dead" are missing the point of the creator economy entirely."I'm not talking about the epic stars and the MrBeasts of…