Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella."Over the past year or so,…
For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy.These professionals help their clients manage media appearances and image.The publicists work with top influencers…
Influencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents.But social…
More than half of Gen Zers want to be full-time influencers, a recent Morning Consult poll found, and it's not hard to see why. They've grown up watching their peers…
Business Insider is highlighting the top PR agents for social-media stars.We want to know: who are the top PR pros in the influencer industry?Please submit your nominations through the form…
Nine former staffers are suing the social-media management company Unruly Agency.The lawsuits contain allegations of wrongful termination and unjust imprisonment.Unruly's lawyer said the claims "have been meticulously reviewed and found…