Ferrari CEO Benedetto Vigna said the carmaker’s future electric car won’t be quiet like other EVs on the road.
“Electric cars are not silent,” Vigna said during an interview with CNBC’s Squawk Box on Tuesday. “If you know the technology, you know you can do a lot of things also with electric cars,” he added.
While electric cars, including Teslas, are known for being shockingly quiet on the road, the Ferrari boss said his company is working on a prototype for its electric car that will be far from silent.
He said the Italian company’s EV would maintain the same “unique” experience as its other vehicles, which are known for the rumble of its engines and run off traditional internal combustion engines.
When asked whether Ferrari will market its EV to the same consumers as Tesla, Vigna said he’d do it differently.
“When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client, so we are not talking about functional cars like other EVs that you see on the road,” the Ferrari CEO said.
Ferrari plans to start delivering its first fully electric vehicle by the end of 2025, Vigna said last year.
Ferrari is not the first automaker to try and add some engine noise to its EV. Hyundai and Dodge have both shown off EV models with the option of fake engine noises.
“Automakers are responding to some enthusiasts’ worries that electric cars have no soul,” Ed Kim, president and chief analyst at AutoPacific, an automotive research and consulting firm, previously told Business Insider.
