• Apple’s share of the global smartphone market shrank nearly 10% in the first quarter of 2024, IDC reported.
• While the iPhone maker is still a force to be reckoned with, other rivals are gaining ground.
• Here are three of Apple’s biggest competitors.

Apple is no longer the undisputed top dog of the smartphone world.

So who are Apple’s biggest rivals and the rising threats trying to eat its lunch?

Global shipments of iPhones contracted nearly 10% in the first quarter of the year, according to a recent report from International Data Corporation, a market research firm.

That means Samsung has overtaken Apple in global smartphone shipments.

While Apple customers have been known to show loyalty to the company, the IDC report suggests that may be changing as competition heats up.

Apple has faced flagging demand in China, one of its biggest markets, amid heightened competition from manufacturers like Huawei.

Here are the companies that are gaining ground on Apple — or overtaking it — in the smartphone wars.