Influencer-marketing firm Izea published a new report on US consumer-purchasing behavior.Of social-media users who bought a product promoted by an influencer, 94% said they'd done so on Amazon.Below are five…
YouTube is trying to enlist its army of creators to grow its shopping business.Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform's greatest advantage is its user…
TikTok's US growth is stalling. Some people blame all the shopping posts on the app.But TikTok says it's not going to pull back on shopping posts.Maybe TikTok is right: A…
Amazon is secretly building an AI tool that could inject a needed dose of shopping inspiration into its giant e-commerce website.The initiative is codenamed Project Theia, possibly after the goddess…
Over two thirds of Americans (68%) have bought products directly on social-media apps, and 26% buy products in-app more than once a week, a new survey from the creator-management platform…