Black content creators were monumental in helping make TikTok into what it is today, but now they might be some of the most affected if the platform is banned in…
Get ready, there's a new app stirring up buzz.Airchat, pitched as a "social walkie-talkie," is the latest social-media platform to capture the attention of tech insiders and creator economy talking…
Creators' earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue…
Many influencers have said brand sponsorships are their main source of income.To get brand deals, influencers often use media kits as a tool to showcase their value to a company.Including…
Creator Sydney McDonald thought the TikTok Creative Challenge was a scam when she first saw an advertisement for it while scrolling through the app last year. The ad's claim that…
Meta is testing paying out cash bonuses to creators who make engaging content for its Twitter-like app Threads, a company spokesperson confirmed to Business Insider.The company did not elaborate on…
Instagram is offering cash bonuses to creators who post content to the Meta-owned app with new programs.Instagram is "testing" a "Spring Bonus," a seasonal program that pays creators for engagement…
YouTube is betting on social shopping as it ramps up efforts to get creators to link to products below their videos.Last year, YouTube launched an affiliate-marketing program that the company…
That's what some influencers were discussing at the "Snap Sanctuary" event hosted by Snapchat at the SXSW conference in Texas a few weeks ago. They weren't alone."I'm worried about AI…
In recent months, Lesley Buckle has turned back to writing.The beauty influencer, known online as Freshlengths, started her career interning at magazines and created her blog in 2010. She was…