But while Zuckerberg may have been hoping to hype up Meta’s new offerings, people on social media found themselves drawn to something else — what appeared to be the billionaire’s newfound love for rapper swag and “mob chic.“

“Zuck looks like the type of guy that would steal your girl, deeply regret it, then try to help you win her back,” one person wrote on X, formerly Twitter, on Thursday.

Some, on the other hand, felt that Zuckerberg could take his new look to the next level if he grew out his facial hair. This was after a doctored image of him went viral on social media.

“Zuck with a beard would become World Emperor in months, if not weeks,” another person wrote on X.

Zuckerberg debuted his new look on Saturday when he attended the UFC 300 event with his wife, Priscilla Chan. At the UFC event, Chan leaned into the “mob wife” aesthetic, pairing her all-black outfit with a gold necklace.

To be sure, Zuckerberg isn’t the only billionaire who has been reinventing their style.

Amazon founder Jeff Bezos got a major glow-up after stepping down as CEO of the e-commerce giant.

Apart from getting super fit, Bezos also makes plenty of bold fashion choices with his fiancé, Lauren Sánchez. The couple turned heads when they sported the “mob chic” look at the Dolce & Gabbana Party at the Milan Fashion Week in January.

The stark shift in clothing choices by tech titans Bezos and Zuckerberg reflects a growing preference for the trappings of loud luxury.

In the past year, Zuckerberg has ditched his stale uniform of gray t-shirts and hoodies for more adventurous choices like a shearling brown jacket. And it looks like he’s eager to trade fashion tips with his billionaire brethren.

“Jersey swap,” he wrote in an Instagram post last month, along with a photo of him trading jackets with Nvidia CEO Jensen Huang.

Representatives for Zuckerberg at Meta did not immediately respond to a request for comment from Business Insider sent outside regular business hours.